SAT JAN 30, 2027 • 10:00 AM – 4:00 PM Prestige Event Center • Heber, California ★ Introductory First-Year Sponsor & Vendor Rates Open
SPONSORSHIP & EXHIBITOR OPPORTUNITIES

Let's Build Something That Moves

Put your dealership, powersports lineup, aftermarket shop, or local brand face-to-face with Imperial Valley auto shoppers, SoCal & Mexicali car enthusiasts, and families—while supporting a community initiative benefiting homeless veterans.

View Sponsorship Packages Download Full 2027 Deck (PDF)
Direct Sponsor & Vendor Desk

Guillermo Salgado

Custom activations, dealership inventory footprints, and category exclusivity can be tailored to your marketing goals.

📞 (760) 554-9081 ✉️ gsalgado@swainbros.com
Request Space Online
Who You'll Reach

A Crowd With Automotive Interests

Targeting 300–500+ paid spectators, ~100 registered show vehicle owners, SoCal & Mexicali car clubs, and local Imperial Valley shoppers.

01
Car Enthusiasts
Passionate owners, collectors, custom builders, off-road riders, and SoCal & Mexicali car club members actively investing in builds and gear.
02
Families & Community
Local residents across Heber, El Centro, Calexico, Imperial, and Brawley enjoying an energetic Saturday outing with food, games, and prizes.
03
Auto & UTV Shoppers
In-market buyers comparing new cars, trucks, Side-by-Side UTVs, tires, audio, performance upgrades, financing, insurance, and detailing services.
04
Small-Business Customers
Engaged attendees eager to discover and support standout Imperial Valley automotive, culinary, and lifestyle brands.
Sponsor Value: Visibility + Face-to-Face Engagement + Community Goodwill
Why Sponsor & Exhibit

Make Your Brand Part Of The Experience

Packages can be tailored to your dealership, powersports, or retail marketing goals and final event layout.

Brand Visibility

High-impact logo placement on official event flyers, promotional materials, and on-site sponsor boards.

On-Site Presence

Dedicated vendor booth or multi-vehicle dealership/UTV display footprint right in the action.

Digital Promotion

Dedicated sponsor mentions across official CAR CON social channels and the event website.

Live Recognition

Live Emcee shoutouts and stage recognition during show announcements and the 3:15 PM Trophy Ceremony.

Lead Generation

Deploy QR codes, test-drive signups, opt-in giveaways, or exclusive show-day offers directly from your booth.

Community Impact

Align your brand with a transparent charitable initiative supporting homeless veterans through Reps 4 Vets.

Verified Influencer Partnerships

Make Your Brand SEEN Online

Extend your physical booth footprint with promotional social reach capturing a wide, diverse regional audience through our Influencer partnerships—generating millions of organic 30-day & 90-day views.

Introductory First-Year Rates

Choose Your Level Of Impact

Deliverables are subject to final event layout, production deadlines, and signed agreement. Category exclusivity can be discussed in writing.

Most Popular For Brands

Gold / Supporting

$1,000
  • Premium or standard booth / vehicle space (by tier)
  • Official logo featured on the CAR CON sponsor board
  • Dedicated social media acknowledgment
  • Live Emcee recognition during show hours
  • Category or trophy award association where available
Select Gold Package
Local Business Champion

Community Sponsor

$500
  • Company name or logo on official sponsor board
  • Group social media thank-you recognition
  • Event-day public acknowledgment
  • Directly supports an accessible community event & homeless veteran initiative
Select Community Package
Custom Activations & Booth Spaces

Own A Moment At CAR CON

Reserve standalone exhibition space or pair an activation with a main sponsorship tier.

Dealer & UTV Showcase

$400+

Built for Imperial Valley Automotive Dealers and powersports leaders like Coyne Powersports. Display selected new vehicle or Off-Road UTV inventory and connect face-to-face with interested local shoppers.

Reserve Dealer Space →

Vendor / Exhibit Space

$175+

10–15 curated vendor spots available! Meet 300–500+ attendees in person with an automotive product display, detailing demo, food/coffee booth, apparel pop-up, or service offer.

Book Vendor Booth →

Category Award Sponsor

$250–$500

Put your business name directly on a trophy category such as Best Classic, Best Lowrider, Best Truck, Best Specialized, or People's Choice.

Sponsor an Award →

Veterans Support Partner

Custom

Co-brand or underwrite a clearly defined charitable activity on show day benefiting homeless veterans, subject to written agreement with Reps 4 Vets.

Discuss Custom Partnership →
Interactive Venue Concept • Prestige Event Center

Explore The Show Floor Zones

Click any zone below to preview placement opportunities, target foot traffic, and space specifications for January 30th, 2027.

ZONE A • MAIN STAGE & PRESENTING PLAZA

Presenting Sponsor & Trophy Stage

Anchor the centerpiece of Prestige Event Center. High-visibility vehicle & brand staging directly beside live Emcee announcements, Reps 4 Vets recognition, and the 3:15 PM Trophy Presentation.

$3,000 Presenting Package (1 Recommended)
  • • Prime front-and-center vehicle & canopy footprint
  • • Top billing on all event signage & digital flyers
  • • Live Emcee spotlight + present an official trophy
Request This Zone
Exhibitor Resource Checklist

Smooth Setup & Load-In Guide

Morning Load-In Window

Dealership multi-car displays, Coyne Powersports rigs, and 10x10 / 10x20 vendor booths load in between 7:30 AM and 9:15 AM on Saturday, January 30th. All vehicles must be parked and secured before gates open at 10:00 AM.

Canopies & Outdoor Specs

CAR CON is a sun-drenched Imperial Valley outdoor showcase. Weighted canopy legs (sandbags/weights—no ground stakes into asphalt) and branded table runners are strongly recommended.

Logo & Media Assets

Upon agreement, submit vector (`.SVG` / `.EPS` / high-res `.PNG`) logos to gsalgado@swainbros.com ahead of print production deadlines to unlock co-branded social graphics and signage.