SAT JAN 30, 2027 • 10:00 AM – 4:00 PM Prestige Event Center • Heber, California ★ Driving Change for Homeless Veterans (Reps 4 Vets)
CARS • CULTURE • COMMUNITY

Where Cross-Border Car Culture Meets Valley Pride

Hosted at the Prestige Event Center in Heber, CA on Saturday, January 30th, 2027 (10:00 AM – 4:00 PM), CAR CON brings together premier car clubs from Southern California and Mexicali, local automotive dealerships, Coyne Powersports, and Imperial Valley families for an unforgettable day with a charitable purpose.

Event Snapshot
  • When: Jan 30th, 2027 • 10:00 AM – 4:00 PM
  • Where: Prestige Event Center (1111 Yourman Rd, Heber, CA)
  • Format: Outdoor Cars & Coffee + Auto Expo
  • Scale: ~100 Show Cars • 300–500+ Spectators
  • Cause: Benefiting Homeless Veterans (Reps 4 Vets)
The CAR CON Vision

Uniting SoCal, Mexicali & The Imperial Valley

Few regions in North America have a richer, more diverse automotive DNA than the borderland corridor connecting Southern California, the Imperial Valley, and Mexicali. On any given weekend, boulevard lowriders, classic Detroit iron, widebody Japanese tuners, custom lifted trucks, and Glamis-bound desert UTVs share our highways.

CAR CON was created to give all of those worlds a flagship home. Inspired by major experiential showcases like the LA and Chicago Auto Shows—yet built with authentic, community-first Cars & Coffee soul—CAR CON pairs ~100 club & collector builds right alongside new vehicles from Imperial Valley Automotive Dealers and Off-Road UTVs from Coyne Powersports.

Register Your Build or Club Explore Sponsorships
Southern California and Mexicali Classics and Lowriders
Imperial Valley Automotive Dealers New Car Lineup Coyne Powersports Off-Road UTV Lineup
Four Pillars On Display

Everything For Enthusiasts & Families

01 • SoCal & Mexicali Car Clubs

Dedicated club blocks celebrating cross-border builders and collectors—showcasing classic cruisers, hydraulic lowriders, muscle cars, custom widebody imports, restomods, and specialty show stoppers.

02 • Imperial Valley Auto Dealers

Walk around 2027 trucks, sedans, SUVs, and performance models brought by leading Imperial Valley dealerships—giving local auto shoppers hands-on access without showroom pressure.

03 • Coyne Powersports UTV Zone

Desert season lives here. Inspect built Side-by-Side UTVs, ATVs, motorcycles, and dune-ready accessories presented by El Centro's own Coyne Powersports.

04 • Food, Games, Prizes & Trophies

Designed as an affordable, welcoming Saturday outing for the entire Imperial Valley family—complete with food vendors, interactive games, raffle prizes, music, and judged award categories.

Charitable Mission • Reps 4 Vets

Driving Change For Homeless Veterans

CAR CON plans to share a defined portion of event proceeds with Reps 4 Vets (Veterans of Shared Experiences), subject to a written partnership agreement, supporting programs that directly benefit homeless veterans.

We believe community events earn trust through accountability. That is why CAR CON is structured from day one around documented financial clarity and public post-show reporting.

Reps 4 Vets — Veterans of Shared Experiences

Disclosure: Donation percentage and eligible expenses will be defined in writing before charitable claims are made. Spectator ticket purchases and booth fees are not represented as tax-deductible charitable donations.

Our 4-Point Transparency Pledge

  • Written donation formula established with Reps 4 Vets
  • Separate, dedicated tracking of event donations
  • Complete final proceeds reconciliation post-show
  • Public community impact update published after Jan 30
Partner on Veteran Initiatives
Visitor & Car Club Guide

Know Before You Go

Everything spectators, SoCal & Mexicali car clubs, and families need for Saturday, January 30th, 2027.

CAR CON takes place on Saturday, January 30th, 2027 from 10:00 AM to 4:00 PM at the Prestige Event Center, located at 1111 Yourman Road, Heber, CA 92249 (conveniently situated off SR-111 & Heber Rd, just minutes from El Centro and the Calexico/Mexicali border).
We welcome both solo builders and full Car Clubs! Register your club via our Car Club & Vehicle Registration form with your estimated car count so our paddock marshals can reserve a contiguous club row during morning roll-in (7:30 AM – 9:30 AM).
Expect approximately 100+ show vehicles spanning classic cars, boulevard lowriders, American muscle, custom widebody tuners/imports, lifted & slammed trucks, exotic & specialized builds—plus brand-new cars & trucks from Imperial Valley Automotive Dealers and Off-Road UTVs/Side-by-Sides from Coyne Powersports.
Absolutely! CAR CON is built for the entire Imperial Valley community. Enjoy morning Cars & Coffee vibes, local food and beverage vendors, family games, prize raffles, music, and the 3:15 PM Trophy Presentation.
Planned award categories include Best Classic, Best Lowrider, Best Truck, Best Specialized / Import Build, Best Off-Road / UTV, and People's Choice. Businesses can even sponsor and present an official category trophy!